Data Driven Services

Keton EQA continuously offers consultancy in these areas;
Market Research and Analytics

Combining Behavioural Science, Psychology and Robust Statistical Methodology to get fullest maps of consumer behaviour, competition and trends enabling organizations craft forward Strategies.

Data Aggregation

Blending Primary, Secondary and Tertiary data to by produce a single, broad perspective of your audience as a beginning for customer acquisition, engagement, persuasion, sustenance and maintenance.

Market Segmentation

Using predictive analytics to capture behavioural data for implicit and explicit segment creation.

Market Evaluation

Use of current performance and data to inform future projects.

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